A to Z Webinars
Become a Webinar Rockstar with A to Z Webinars
Introducing A to Z Webinars, a complete framework for creating, promoting, and delivering engaging webinars that help you grow your business. This course will not just help you run great webinars, but help you generate more revenue, too—even if you’re not good in front of the camera or afraid of selling.
If we’ve learned anything from running SPI since 2008, it’s this:
The success of your entire business depends on creating a genuine connection with your audience.
People only buy from people they know, like, and trust, regardless of whether it’s online or in-person. But here’s the problem—it’s hard to create a genuine connection with your audience online!
Most of the methods people use, like blogging, posting regularly on Instagram, or creating a YouTube channel, can work well, but they’re incredibly time-consuming, and they don’t always directly grow your business.
So how do you build a relationship with your audience through the internet AND effectively grow your business at the same time?
With webinars and virtual workshops.
A to Z Webinars teaches you…
The mindset to win at hosting webinars
A successful webinar starts way before you go live. It starts right now, at the beginning. Getting into the right mindset and planning out your presentation will make all the difference when it’s time to go live. Learn to present in a way that’s compelling, engaging, and leaves your audience wanting more.
A to Z Webinars teaches you…
A technical tutorial for all stages
Webinars aren’t push-button easy! I’ll show you the different equipment and software you need to run a smooth training that both you and your audience will enjoy. I’ll also walk you through my trusty pre-webinar tech checklist and show you my setup during the webinar. You’ll learn how to keep people engaged and how to deal with the unexpected. You’ll also learn how to “evergreen” the webinar, repurposing the content so that it can live on.
A to Z Webinars teaches you…
A plan for promotion and selling
Your registration process matters. You’ll learn how to set up registration, as well as strategies for successfully promoting your webinar across your content platforms. During the webinar is one of your best opportunities for selling, but only if you treat your audience right. Learn how to weave your sales message throughout your presentation so it feels natural and compelling, without coming across pushy or too salesy.
More than just a single course
A to Z Webinars is part of SPI’s All-Access Pass, a supportive community of learners designed to help you actually do the work. We achieve this through our combination of exclusive live events designed to give you real-time help from and connection to other entrepreneurs, asynchronous messaging in the community, and access to our entire course library.
Meet Your Course Instructor
Hi, I’m Pat Flynn. If you’re an entrepreneur, podcaster, YouTuber, blogger, course instructor, consultant, coach, author or any other creator who is building an audience, I can help.
Ever since I was let go from my architecture job in 2008, I’ve run my own businesses, and it didn’t take long for me to realize just how important email marketing was to the equation of building a successful business.
In fact, I’ve gotten to become so obsessed with email, that I actually became an advisor to an email marketing company, Kit, in 2014. Since then, it’s become an even bigger focus of mine, and on SmartPassiveIncome.com, it’s no longer just me – I have a whole team of people whose focus is delivering value through email so that we can help the most people possible.
I’ve generated a few million dollars online since 2008, and I can safely say that email marketing has had to do with almost all of that income. I’m excited to share with you what works, and what doesn’t, and help you finally get a grasp on this thing that most people try to avoid. It can make all the difference.
A to Z Webinars Course Outline
- Welcome! Watch This First
- Office Hours
- Course Downloads
- Lesson 01: Uncovering Your Unique Spark
- Lesson 02: Market Map Exercise
- Lesson 03: Understanding Your Audience
- Lesson 04: Finding Your Idea’s Sweet Spot
- Lesson 01: Join the Conversations
- Lesson 02: Create a Powerful Post
- Lesson 03: Send a Direct Message
- Lesson 01: Crafting Your Brand Positioning
- Lesson 02: Choosing the Right Platform
- Lesson 03: Setting Up Your Platform
- Lesson 01: How Growth Actually Happens Online
- Lesson 02: Levels of Engagement (and Your First Product)
- Lesson 01: Consistency Is Key
- Lesson 02: Show, Don’t Tell
- Lesson 03: Listen and Adapt
- Start to SMART
- What’s Next?
