Email Marketing Magic
Part of the SPI Community course library. Draft your ultimate community success strategy to best suit your business goals.
Learn what to write and when to send it
Start at the beginning
We start from the beginning to set you up for success. Even if you have an email list already, most people overlook some key items that affect how emails show up in people’s inboxes (or even if they show up at all).
Clear action items
At the end of each lesson, Pat gives you a very clear, very manageable action item—your assignment for the lesson. This makes sure that you are making steady, ongoing progress and that you start seeing results right away.
Go beyond the basics
Gain a professional-level understanding of who is on your list, and how to talk directly to them instead of just “blasting” messages to everyone. Pat will teach you which tools play a part in email marketing success, and then demonstrate step-by-step how to use them.
You don’t have to be a great writer
Don’t fret if your writing skills aren’t strong. We’ve included all kinds of email templates that you can use in different parts of your business. Just copy and paste so that you can move on.
Easy-to-follow video tutorials
Walk you through the entire process with step-by-step videos, so that even if you’re the most technologically challenged person in the world, you’ll be able to get things done.
Learn what makes your audience happy
Instead of worrying about unsubscribes and people who complain, you’ll learn how to send emails your audience actually WANTS to read, even if you’re selling something.
Focus on simplicity over complication
Email marketing can turn into a giant complicated nightmare, but that does no one any good. Learn to leverage the strategies that give you the biggest ROI with the least amount of overwhelm. This isn’t push-button easy, but we simplify and reduce the overwhelm as much as possible so that you can finally take action and make emails work for you.
Advice that grows with you
As your business expands, you can venture into the more advanced areas of the course, such as lessons on segmentation or how to use advanced tools like RightMessage, to help you take growth, monetization and automation to new levels.
Create a community business model
Uncover what it truly means to “have a community,” determine if your audience is sending you the signs that it’s time to start a community, and learn about the commitment you’re taking on when you start a community.
Create a community business model
Uncover what it truly means to “have a community,” determine if your audience is sending you the signs that it’s time to start a community, and learn about the commitment you’re taking on when you start a community.
Create a community business model
Uncover what it truly means to “have a community,” determine if your audience is sending you the signs that it’s time to start a community, and learn about the commitment you’re taking on when you start a community.
Create your community framework
Learn how to set up the structure that fits the type of community you’ve chosen, so that you can best serve your purpose, and how to create a structure that sets clear expectations and protects you from early burnout.
Determine your price structure
Learn about different community pricing models and when to use them, as well as how to set your initial price and how to leverage price increases effectively as you grow.
Launch and market your own online community
Create your marketing plan for launch, learn how to ask for and receive feedback from early members, and learn some high-level strategies for the ongoing marketing of your community.
Meet Your Course Instructor
Hi, I’m Pat Flynn. If you’re an entrepreneur, podcaster, YouTuber, blogger, course instructor, consultant, coach, author or any other creator who is building an audience, I can help.
Ever since I was let go from my architecture job in 2008, I’ve run my own businesses, and it didn’t take long for me to realize just how important email marketing was to the equation of building a successful business.
In fact, I’ve gotten to become so obsessed with email, that I actually became an advisor to an email marketing company, Kit, in 2014. Since then, it’s become an even bigger focus of mine, and on SmartPassiveIncome.com, it’s no longer just me – I have a whole team of people whose focus is delivering value through email so that we can help the most people possible.
I’ve generated a few million dollars online since 2008, and I can safely say that email marketing has had to do with almost all of that income. I’m excited to share with you what works, and what doesn’t, and help you finally get a grasp on this thing that most people try to avoid. It can make all the difference.